Software and Marketing - The Right Way to Proceed

For an average software professional, everything starts from a client meeting. But after spending hectic years in corporate world, he/she decide to start their own company.

Most of them now-a-days are coming up with mobile apps. Though they have experience in software lack of knowledge in marketing is failing them badly and they get shattered.

There are few mistakes we software or app developers make while marketing our own apps. Marketing is nothing but putting what you're in front of your customers. Unfortunately, technical people can't handle this.

First thing, we don't plan our marketing strategy. Yes, like we do to our software cycle. A marketing tactic needs a plan and procedure too. Believe me; with excellent marketing skills you can sell not so good software to thousands. With poor marketing skills you can't sell an extraordinary product to single company.

In other words, marketing is not how you’re; it’s more about how you introduce yourself.

With increasing online users, whatsapp marketing service is gaining boom. With the right marketing strategy, wahtsapp can help you to get potential customers for your business.

Well you don’t to run to take management course now. Just have a glance on your competitors. See how they leverage their products and the way they are interacting with customers.

Next thing is to decide who your targeted customers are. If it’s a business professional, then reach them through social networks like LinkedIn and Twitter. To female clients you must reach through Pinterest and Facebook. Just spending money on paid ads will not bring you ROI.

Now, that you know your targeted customer based on their age, sex and nationality. Start your research to find out the way to reach most of them through a medium. Social networking is one such medium as discussed above.

Setting a blog or YouTube channel is another way to attract your customers. For a local business like taxi service software or app, try promotional backpacks. These promotional items cost you less but give your brand great exposure. But, go for it only if you’re concentrating normal people.

Try to give your customers satisfaction. Because they took the pain to try your new software you must be concerned about them. Unlike your job startups come with lots of fame, money and problems. Get ready to face them J

Overseas Job Opportunity, Luck or Skill?

Out of my passion towards Java programming, I started this blog in graduation. After getting placed in a small IT company like other programmers I left with little time to write or update this blog. Now after almost 4 years of my professional career, my craving for an overseas job is increasing.

After googling I found a forum post on coderanch.com discussing about similar topic. So just want to put on few words on the topic.

According to me getting placed overseas is not merely dependent on luck or skill. A combination of both luck & skill can leverage the dream of getting a job in reputed MNC. There are few ways through which you achieve this dream.

1. If you're working in a IT outsourcing company, then you may get a chance to visit onsite (abroad). Yes, its very rare. But if things goes well you can be placed their through your company for a long period. Anyway IT companies are complaining about the hurdles they are facing in getting visa. (source)
2. Directly approach any reputed IT company in abroad through email or through LinkedIn. Its difficult to get attention but every step can increase your chances. Best way I recommend is set up a blog (free blog) and share your personal projects or your achievements. When you start networking with those companies they may land on your blog and have a look at your projects. Chances of you getting a reply through is more. Matthew (digital strategist) did something similar, he started a blog with the name Googlepleasehire.me to impress search giant. And Google called him for an interview.
3. Or choose the old and safest path (to some extent), reach IT consulting firm,  but don't pay them if you don't trust. Business Sucess Magement is one such consulting company I know personally and recommend. 

Starting a blog and reaching out companies like Mattew did is most recommend strategy. Let me know which method you'd like to go with.

Which Is Best Struts or Spring? Difference Between Struts and Spring MVC

Technorati Tags: difference between Struts and Spring MVC

As we all know that struts and spring are frame works written in Java. Struts developed by Apache foundation, Struts is accepted by many companies as it is very easy for them to develop a web application using Struts. Struts 1.2 is industry accepted version.

Spring MVC also a frame work after struts spring is more popular among industry applications. At present Spring has more opportunities than Struts. But I would recommend to learn both frame works. Both are similar in some aspects.

Java swing event handling example programs for beginners

Java uses delegation event model approach to handle events.

What is delegation event model?
Concept is quite simple:a source generate an event and sends it to one or ore listeners.In this scheme, the listener waits until it receive an event. Once an event is received, the listener process the event and and then returns.

Here are short definitions of event, source, listeners.

Event :
An event is an object that describes a state change in a source. It can be generated as a consequence of a person interacting with the elements in a graphical user interface.

How to create a menu bar and add a menu separator in java swing with eclipse

As we know java swing provides more liveliness to a web page, we can create menu bar using simple steps in java swing, which helps user to do his/her operations quickly.With out menu the task will be more tedious and very complex, so every one needs to menu bar  in web page. Now lets start with a simple swing program, as by program you can get it more quickly and easily.
To start a Java  program in Eclipse see here

//Java swing menu bar program starts

Java swing tutorial

In short swing is a widget toolkit for Java. It is part of Sun Microsystems' Java Foundation Classes (JFC) -- an API for providing a graphical user.

• A simple swing 

• Swing applet  

• Java swing Menu 

• Java swing event example program.

Multithreading in java examples

Multithreading computers have hardware support to efficiently execute multiple threads. These are distinguished from multiprocessing systems.

• What is multithreading in Java  

• Thread priority

java Applet example tutorial for beginners

Applet is a Java application; an application program that uses the client's web browser to provide a user interface.

• Starting  Applet

• Applet Banner

Packages in java

Packages in java  is a mechanism for organizing Java classes into namespaces similar to the modules of Modula

• Beginning with packages

• Importing packages 

How to create a swing applet and application in eclipse

What are applets in java?
Applets are not  stand-alone programs.They run within either a web browser or applet viewer. Applet is included in html page using <applet>. See a applet example here.

What is swing in java?
 swing can be used as stand-alone and also as a applet.
Lets start a swing applet.Before that just have a look at simple swing stand-alone program.
Now start Eclipse IDE. See here how to start an eclipse 
A swing applet program
/*

Java swing tutorial examples for beginners with eclipse

About Java swing
 
Java introduced swing concept to give a response to deficiency present in java awt. The AWT defines the basic set of controls, windows, and dialog boxes that support usable, but limited graphical interface.

As AWT uses native resources they are called as heavy weight components, and swing are light weight components. Presently most of programmers prefer swing to awt.

This doesn`t mean that AWT are replaced by swing.To become a swing programmer you have to learn AWT has many of awt components are used in swings.

In this tutorial you will learn both awt and swing simultaneously.
Now, lets start with basic one. How to write a swing?

How to open notepad using java program

It is very simple to open a note pad using your java program..

And this is achieved by a class named ProcessBuilder ,
All processes are represented Process class and ProcessBuilder offers more control more over the processes.

ProcessBuilder defines three constructors.

ProcessBuilder(List<String> args)

ProcessBuilder(String.....arg)

How to compile java program in Eclipse IDE

We all know Eclipse is an IDE (integrated development environment) for Java.We have many IDE but I prefer Eclipse.

Start with First Download Eclipse  and J2SE (JDK kit).(Download ECLIPSE) and (Download Java).

You will get Eclipse in Winrar file extract it.And then double click on eclipse.exe icon to start.

How to start a java program?
After installing Eclipse,a window will open.

Go to File--->New-->(Click)Java project.

How to set thread priority in java - tutorial with examples

As an application program may have many Threads ,to run all threads at a time,Thread scheduler is run.Though in theory,higher priority threads get more CPU time than lower priority threads,but in practice CPU time may vary from one operating system to other,on how OS is implementing multitask.

   As a Java programmer you need to be very careful while handling threads,as java is designed to work on different environments of OS,programmer  should be see that all threads will get a chance to run.
This can be achieved by handling threads using Thread priorities...
setting priority :

What is Multithreading in java examples

Multithreading,as the name itself tells that it is regarding,multi tasks(thread).In short Multithreading is a specialized form of multi tasking.
what is a thread?
Threads are separate parts of execution which are functionally independent of each other.

What is multitasking?
Single user multi process processed by a single processor.
Now what is a thread in java ?
In simple terms, a thread is a program's path of execution.Programs written without multithreading  run as a single thread, causing problems when multiple events or actions need to occur at the same time.
For instance, a program is not capable of drawing pictures while reading keystrokes. The program must give its full attention to the keyboard input lacking the ability to handle more than one event at a time. The ideal solution to this problem is the seamless execution of two or more sections of a program at the same time. Threads allows us to do this. 
How to create a thread in java ?

Java applet tag parameters turtorials for beginners

 Pram tag in applet is used to pass parameter from applet tag to program..(See basic applet)
import java.awt.*;                                //importing awt,applet packages
import java.applet.*;
/*
<applet code="AppleParam" width="200" height="300">          
<param name=fontname value=Applet>                                       //passing parameter
<param name=fontsize value=>
</applet>
*/

How to make a java applet banner

As discussed Applet is small application accessed over internet.
Applet is a class in java,using extends keyword. (see how to extend Applet)
Applets can used to develop banner on your web page.
Lets see it with an example....
//Java Applet banner program
import java.awt.*;                                      //importing applet and awt package
import java.applet.*;
/*
<applet code="AppletBanner" width=300 height=50>
</applet>
*/
public class AppletBanner extends Applet implements Runnable{  //Multithreading is used

Introducing Java applet tutorial with examples

What is Applet?
Applet is a small application that are accessed on an internet server,transported over the internet,automatically installed and run as part of a web document.
Security by applet:
After an applet arrives on the client,it has limited access to resources so thatit can produce a GUI and run complex computation without introducing the risk of viruses or breaching data integrity.
Starting Applet
There are two varieties of Applets.One that uses AWT to provide GUI,and second that uses SWINGS for GUI.
   All applets are subclasses of Applet.Applet is not standalone it runs on web browser or on Appletviewer.  (See ROBOT Class in java)
appletviewer is provided by JDK.

java program to move mouse

A sample application which makes your mouse to move automatically randomly on screen with high speed.

Robot Mouse code:

//Program starts here 

import java.awt.Robot;

public class MouseControl

{

public static void main(String[] hj)

{

   try

    {

       //to move mouse with more speed use this for loop

how to use robot class in java

/*Here is another Robot java code for you,with explanation....
 this program when you run it writes something for you...mean this program will communicate with you!
  Just kidding.
About Robot:
Robot is a class in Java, where it controls mouse, keyboard with the help of its methods.
Lets start with example...*/
 //Program starts here

import java.awt.AWTException;
import java.awt.Robot;
import java.awt.event.KeyEvent;
public class RobotExp {

 public static void main(String[] args){

//code to open a notepad
  try{

 ProcessBuilder proc=new ProcessBuilder("notepad.exe","AM-ROBOT");
  proc.start();
   }
  catch(Exception k){
  System.out.println(k);
  }

//code to write message
 try {
  Robot robot = new Robot();
  robot.delay(5000); 
  robot.keyPress(KeyEvent.VK_SPACE);
  robot.keyPress(KeyEvent.VK_I);  
  robot.keyPress(KeyEvent.VK_A);
  robot.keyPress(KeyEvent.VK_M);
  robot.keyPress(KeyEvent.VK_SPACE);
  robot.keyPress(KeyEvent.VK_R);
  robot.keyPress(KeyEvent.VK_O);
  robot.keyPress(KeyEvent.VK_B);
  robot.keyPress(KeyEvent.VK_O);
  robot.keyPress(KeyEvent.VK_SPACE);
  robot.keyPress(KeyEvent.VK_T);
  robot.keyPress(KeyEvent.VK_A);
  robot.keyPress(KeyEvent.VK_L);
  robot.keyPress(KeyEvent.VK_K);
  robot.keyPress(KeyEvent.VK_SPACE);
  robot.keyPress(KeyEvent.VK_T); 
  robot.keyPress(KeyEvent.VK_O);
  robot.keyPress(KeyEvent.VK_SPACE);
  robot.keyPress(KeyEvent.VK_M);
  robot.keyPress(KeyEvent.VK_E);
  } 
  catch (AWTException e) {
                 e.printStackTrace();
   }
  }
}
//program completed 


Now compile and run the program.See how compile java in Eclipse  


For better result Just click yes when a notepad opens..

Explanation:


 It is very simple all you have to know is Robot class and its methods.
here in    robot.keyPress(KeyEvent.VK_O);
robot is object created in above program,KeyPress() is a method,and keyEvent is parameter.
VK is virtual key and O is character to be displayed.
you can write any message.With SPACE for gap.


NOTE:

      USE ONLY Single character and Capital,Or else you will get compile time error as compiler  will not understand it.

SEE ROBOT MOUSE which moves mouse pointer

Tags----      Packages in Java     ,       Access specifier      ,     Java history